Empowering over 2,00,000 online retailers, Magento is emerging
as a popular choice for building robust e-commerce website. As of now, Magento
is the choice of platform of 1 for every 4 businesses.
What is Magento?
Magento is an open-source platform for building E-commerce
websites. It uses Zend PHP and MySQL databases.
Magento comes broadly in two categories or editions. One is the
enterprise edition, which offers extended features to e-commerce platforms and
makes it a truly enterprise class platform. The other is a community driven
open-source technology. Contrary to enterprise edition, community-driven
edition is available for free to download and customize by Magento e-commerce developers.
Editions of Magento
As mentioned earlier, there are two versions: one is enterprise
edition and the other is a free community version. The latter is more on the
lines of WordPress CMS with some more E-commerce related functionality. On the
other hand, enterprise version has many added features such as minimum
advertisement space, permission for price and promotion, CMS (content
management system), call center software for assisting shoppers and delivering
a good customer experience, targeted offerings with respect to the previously
viewed products, and an enhanced catalogue. Although most of these features can
also be implemented through paid plugins in community version, the page load
speed does take a beating when you use many plugins on a page.
One very important feature that enterprise version provide
is the automated SEO optimization of your e-commerce website. This includes
generation of human-friendly URLs and Google site map, and customized keyword
and meta-description.
Both the editions are efficient and scalable. It means that
if you are scaling up the operation of your E-commerce business and moving up
from selling 5 products to 5,000 products, there is not much of the work needed
on complete overhaul of the website. Another point worth mentioning is the
support for m-commerce. Visitors can easily open your website and do the
transaction through multiple payment options from their smartphone. Website
built on Magento are highly-responsive, as they provide a host of features,
such as full access to catalogue, embedded payment gateway, inventory and
checkout, to those who are arriving using mobile users.
Conclusion
Magento is an extremely powerful solution for serious
businesses build around e-commerce model. A little technical expertise is
always required if one wants to capitalize on the host of features it provide
but for building and operating an online store is extremely easy for owners
with no coding skills.
No comments:
Post a Comment